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SELA will raise effectiveness of business- processes of the Company

In 2009 year the retailer opened about 70 and closed more than 50 shops



Russian company SELA, one of the largest clothes retailers, saved sales volume on level of 2008 year. Retail chain SELA increased for the year on 15 shops: 70 outlets were opened and more than 50 unprofitable shops were closed.



Agency “RIA news” reports that in 2010 year, SELA will accentuate effectivization of business processes of the Company. According to Arcady Pekarevsky, vice president of the Company, at the present time SELA changes product mix. By the end of 2010 year, SELA plans to start new federal advertising program.



Under SELA control there are 570 shops, the biggest part of them works in Russia, the others- in thirteen countries of the world. The chain develops according to the system of franchising.  Trading offices SELA work in Russia, Estonia, Kazakhstan, China and Ukraine.

http://www.malls.ru/rus/news/25293.shtml