SELA Corporation, one of the largest Russian clothes retailers according to numbers of shops, increased the retail chain on about 15 shops in 2009 year and in present year it issues the main challenge to increase effectiveness of business- processes of the company, the first vice-president SELA Arcady Pekarevsky informed journalists.

According to his words, last year the company opened about 70 new outlets, but with that it closed large quantity of unprofitable shops. The chain managed to save sales volume in rubles on level of 2008 year.

Arkady Pekarevsky marked: “In present year our primary objective is to increase effectiveness of business”. He added that the Company changes product mix and plans to start new federal advertising program approximately in the end of this year.

SELA shops are situated in Russia, Estonia, Kazakhstan, China and Ukraine. Production of the collections is situated in China, design and besides cosmetics production is situated in Israel. Today the chain includes about 570 shops more than 440 of which are situated in Russia and, moistly, they work according to franchising system.

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