Like in this anecdote: “with such mood you don’t sell the elephant”, for any process inclusive of modernization you should create special positive atmosphere among your people. I am ready, monthly, live on television, create positive for people, revive spirits and hold outreach activities about the necessity of our country’s modernization and I am ready to explain that it is very impotent but it’s no easy matter to do, and how we can achieve good results! During the way we should modernize everything and especially things which I can modernize.


Arcady Pekarevsky, part-owner and vice president of SELA Company.