April, 20, under The First Conference of retail- franchising ShopAndMall.Ru, specialists of different directions will appear. They will discuss difficulties of financing franchise, particularities of selection floor spaces, problems of legislation and many other actual topics.

Anastasia Balmochnih, director of division of commercial property LCMC is sure: “The crisis brings on growth of numbers of franchising shops. On one side, trade chains should continue their development and capture of market by means of attracting franchising shops is cheaper. On another side, for potential franchise entrance to large retailers has become easier, increasing their chances on taking franchise”.

Meanwhile, today potential franchise, coming to franchiser, should have at least a rough premise for business and in other cases - it is required to show the contract with the renter. In this connection many franchise should do hard business. Addressing on The First Conference of retail- franchising ShopAndMall.Ru, Anastas Balmochnyh, will name complexities and features of selection of a premise for franchising project.

But it not a single obstacle which franchise should overcome on a way to success. Probably, the sharpest questions in this sphere are the questions of crediting and legislation. "Imperfection of the Russian legislation constrains franchising development in Russia territory”, - it was said by Jeanne Vartanova, manager of franchising and development department of "Baskin Robbins" company. Speaking about foreign and Russian experience of legislative regulation in franchising sphere, Jeanne Vartanova suggests paying attention to security of potential investors (franchise) and to mechanisms of market protection against poor-quality offers.

Absence of specialized programs of crediting of franchise’s buyers also influences on dynamic of ready-made business market. What possibilities are necessary and what requirements are - about it Alexey Fedorova's, the expert in crediting of “Maple” company, will be speaking.

And still, despite some complexities, "the great demand on franchises is still in Russia". Natalia Chinenova, the general manager of SELA Corporation in Russia confirms: "it is possible to explain by many factors: small-scale business development, support at State level, comparative stability (even despite crisis) and by a huge, actively emerging, market. On an example of our chains I will tell about directions and prospects of development of brand clothes franchising”.

You may ask about these and other problems of retail franchising in Aipril, 20 on The First Conference of retail- franchising ShopAndMall.Ru. The details are in the Page of the measure (www.event.shopandmall.ru). /RDT-info.ru

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