How did market and behavior of his players change after the end of business depression?

It’s the same but better

New realty has begun. Those people, who have stood, now exist in it. Generally, anything hasn’t changed. Except the details in which there is the main point. But there it’s easy: it’s impossible to work as before. But what thing is necessary? The thing on which any business based- to give people this very thing what they want. It should be in the right place at the right time, of the right quality and of the right price. All things, which don’t fall within this simple formula, will not meet competition and die away. As one classic wrote for people it’s necessary to write for children in the same manner as for adult but much better. The same thing is after the crisis. Everything is the same- but better.

Boris Ostrobrod, president of SELA Corporation.